18 Additional Successful Marketing Tips
-Here are 18 additional must-know marketing tips that your business should practice every day to build up your guerilla-marketing muscles.-
As mentioned before, marketing should become a "business habit". We suggest that you choose three to five things every day that are related to marketing for your business and do them at the beginning of the day before you start fighting the daily fires, and forget all about your planned tasks.
Below are a few more helpful types of activities to help get your habit started and to help with your marketing mindset. Employ these within your organization every day before your non-marketing, daily work activities begin:
- Develop a checklist, top-ten list or other information as a response to a marketing hook
- Develop your benefit list and compare it to your competitions'
- Plan a new customer service activity that will truly delight your customers
- Brainstorm new product or service ideas
- Write an article or other text for your newsletter
- Rewrite your phone's on-hold message script
- Develop a coupon for your product or service
- Brainstorm ideas for an "enter to win" contest
- Mail samples of your product to top prospects
- Get price estimates for the printing and mailing of your direct-mail campaign
- Call to follow up with networking contacts
- Plan your networking calendar for the week
- Post new information on your website
- Discuss a fusion marketing idea with a strategic business partner, such as Blueprints for Business
- Recognize a special prospect or customer
- Invite a customer or prospect to your office for coffee or to discuss new ideas
- Work on new product development and introduction ideas
- Plan a renaming of your products
If you are still challenged with finding the right activities for your daily, three to five tasks, break your marketing down into these general categories: Direct Mail, Networking, Publicity, Advertising, Fusion, Planning, New Products and Services, Marketing Communication Materials, and so on. Then concentrate on thinking up activities for one area at a time. No one is really counting your "three to five" things. The point is to do something related to marketing every day to help you think about marketing all the time.
Obviously some of these activities will take longer than just a few minutes-it is OK if they consume your whole day. Although your goal is to accomplish three to five things related to marketing every day, on some days, you may only get to one or two; on other days, you may get on a roll and do five to seven things. Do not get married to the numbers.
The purpose of all of this activity is to help you develop a marketing habit and to move your marketing efforts to the next step in your plan fulfillment. And even if you planned out your activities for the day, do not be surprised if at times your progress, responses and results dictate the direction of your activity, and get you moving in a different direction than what you had planned. Generally, this is a very positive thing, and you should let the activity guide you and keep the habit going.
No matter how much or how little you accomplish, the point is to get started. Because three weeks full of non-marketing activities quickly becomes a non-marketing habit, and that is a sure recipe for business failure.
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